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Studio Marketing Manager
The Studio Marketing Manager plays a vital role as the ‘glue’ between the
development team at Kaos and the global marketing organization. You are the
"brand ambassador" at the heart of development, charged with driving
highly marketable content outwards into the organization for all titles
developed at Kaos.
Kaos offers a competitive salary and range of benefits as well as a dynamic, creative, and challenging work environment where individual effort is critical to our success.
Primary Responsibilities:
Work closely with the brand team and studio development team to define product
positioning, key title differentiators and features and licensing applications
from conception.
Provide input and consumer insights into game features that are supportive of
the game’s high concept and positioning.
Throughout the creation process ensure that product positioning is translated
in a consistent manner into both software and outwards into all marketing
communication materials.
Work closely with the brand and studio teams to align game deliverables with
the campaign narrative, maintaining the game asset schedule and regular
communication with all stakeholders.
Responsible for the generation and approval of all in-game assets to be used
for both internal and external marketing related purposes.
Supervise the development of consumer qualitative research (focus groups,
product reviews) as needed by brand team, studio or game developers - usability
testing etc.
Dedicated to provide the brand team with output from the studio
(builds/assets, status updates etc).
Works closely with Global Communications Manager to generate content for
cross-channel communications activity and synchronise community activity with
the broader communications plan.
Management of the Community Manager based at the studio.
Provide constant feedback to studio production group in terms of platform
trends, competitive activities, retail sales and consumer trends.
Represent the Studio and product software with PR press opportunities and
internal selling requirements.
Basic Qualifications:
4-6 years in Marketing
Bachelors degree, Business or Marketing
Passion for video gaming and interactive entertainment, industry dynamics, trends and players
International business experience a plus
Proven ability to develop strong internal and external relationships and excellent collaborative skills
Proven communication and written skills.
Proven organizational skills.
Strong understanding of the product development process.
Proven project management experience: demonstrated ability to recommend, develop, manage and drive projects to successful completion.
Ability to apply critical thinking to analysis.
Excellent / intuitive analytical and problem solving skills.
Demonstrable experience of developing product / brand positioning
Proven experience and understanding of the PR function
Strong presentation skills
Experience of developing visual asset/creative materials
Excellent understanding of digital media environment
All interested applicants can apply directly to this job listing.
THQ, NY
Attn: Recruiting
129 West 27th Street
8th floor
New York, NY 10001